Frequently asked questions
Answers to the most common questions about website development, SEO optimization and digital marketing. See prices, timelines and work process.
How much does website development cost?
The price depends on the scope and complexity of the project. Landing page from €399, business site from €999, online store from €899. All prices exclude VAT. After a free consultation we will prepare an exact quote for your project.
How much does SEO optimization cost?
We offer three packages: SEO Start €199/mo (8 keywords, 2 links), SEO Business €399/mo (30 keywords, 4 links, 1 article), SEO Pro €699/mo (70 keywords, 15 links, 2 articles). All without a contract.
How much does Google Ads management cost?
The management fee is from €129/mo. The advertising budget (amounts paid directly to Google) is a separate expense determined by you. We recommend a minimum of €200–300/mo advertising budget to start.
How much does monthly website maintenance cost?
Maintenance is from €49/mo (Start package). Includes updates, backups, SSL and monitoring. We also offer Business (€99/mo) and Pro (€199/mo) packages with more hours and services.
How long does website development take?
Landing page — 5–7 business days. Business site — 10–14 business days. Online store — 3–5 weeks. Custom site — 2–6 weeks depending on scope.
What is the difference between WordPress and a custom site?
WordPress is ideal for business sites and stores — fast to develop, easy to manage and with a huge plugin ecosystem. A custom site is built from scratch with modern technologies — achieving Lighthouse 100, loading under 1 second and AI-Ready, but at a higher price.
Do you build online stores?
Yes! We develop online stores with WooCommerce. We include product setup, card payment, cash on delivery and courier integration.
How many revisions are included in the price?
We include up to 2 revision rounds after the design presentation and up to 1 round after the final version. Additional revisions are arranged separately.
Do you guarantee the quality of the website?
Every site undergoes mandatory speed testing (Lighthouse ≥ 90), responsive design and SEO basics. If we find an issue within the warranty period — we fix it for free.
Is SEO optimization included in website development?
We build the site with the correct technical structure — fast speed, semantic HTML, meta tags. This is the foundation for Google ranking. Full SEO (on-page, link building, position tracking) is a separate service.
Can I order only SEO without a new website?
Yes — SEO optimization is a completely independent service. We work on your existing site: technical audit, on-page optimization, link building and monthly reports. The only requirement is that the site is technically sound.
When will I see results from SEO?
First improvements are noticed after 2–3 months. Stable positions in the top 10 — after 4–6 months of active work. SEO is a long-term investment, not a quick fix.
What is the difference between Google Ads and Facebook advertising?
Google Ads targets people who are actively searching for your product/service. Facebook advertising targets people by interests and demographics — better for brand awareness and new audiences.
How does the work process proceed?
After the free consultation we prepare a detailed quote with a fixed price. This is followed by design approval, development and testing. We deliver the finished site and remain available for questions.
How does payment work?
50% upfront at project start and 50% upon delivery. For larger projects we offer installment payment in three parts. All prices exclude VAT.
Is a physical meeting required?
No — we work entirely remotely. Consultation, design, development and delivery happen online. We communicate by email and video call.
Do you work with clients outside your country?
Yes! We work entirely remotely and have clients from across Europe — from major cities to small towns.
Do I need technical knowledge to manage a WordPress site?
No! WordPress comes with an easy management panel — you change texts, images and add new pages without code. At delivery we do a short video walkthrough to make sure you know how the panel works.
Is hosting included in the price?
Hosting is not included in the one-time development price. We recommend it and help with setup. With a maintenance subscription, hosting can be included in the package.
What happens if the site goes down?
We monitor your site 24/7. When an issue is detected we notify you within 5 minutes and begin fixing it immediately.
What materials do I need to provide?
Your company logo, page texts (or order copywriting from us), photos (or we use licensed stock images) and domain access. We build everything else.
Will I be able to manage the site myself?
Yes. WordPress sites come with the Elementor editor — it works like Word. Custom sites include an easy CMS system. We provide a brief usage guide.
What happens after the free support period ends?
After the warranty period you can switch to monthly maintenance from €49/mo, which includes updates, backups and monitoring.
How much does a WordPress site cost?
Landing page — €399, business site — €999, online store — from €899 (Start) to €1 499 (Business). Prices are fixed, no hidden fees.
Can I add content myself?
Yes — with the Elementor or Gutenberg editor you add text, photos and new pages without code. Extremely easy.
Is WordPress secure?
With proper configuration — yes. We set up secure hosting, SSL, a firewall plugin and regular updates. We also include monthly security monitoring.
Can I add products to the store myself?
Yes. WooCommerce has an intuitive interface for adding products, prices, stock levels and categories — without technical knowledge.
How much does an online store cost?
WooCommerce online store — from €899 (Start, up to 30 products) or €1 499 (Business, up to 200 products). Includes card payment, cash on delivery and courier integration. The price is fixed.
What payment methods are included?
Debit/credit card payment (Stripe), cash on delivery and PayPal. Bank transfer can be added if needed.
Can I manage the products myself?
Yes — you add, edit and delete products yourself from the WordPress admin panel. No technical help needed.
How does courier integration work?
We integrate official courier plugins — customers choose an office or delivery address directly during checkout. A waybill is generated automatically.
Is SEO optimization included?
Yes — we optimize every product page, categories and the homepage. We set up Schema.org markup for products, prices and availability.
Are Facebook Pixel and Google Analytics included?
Yes — we install Facebook Pixel and GA4 with full e-commerce tracking. You see which products are viewed, added to cart and purchased. Ready for ads from day 1.
When will I see SEO results?
First improvements are noticeable after 2–3 months. Stable top 10 positions — after 4–6 months of active work. SEO is a long-term investment, not a quick fix.
What is the difference between SEO and Google Ads?
SEO brings organic (free) traffic but takes time. Google Ads gives immediate results but requires ongoing budget. The combination of both is most effective.
What is AI optimization?
AI optimization structures your content so you appear in answers from ChatGPT, Google AI Overview and Perplexity. More and more users search through AI — optimize for them.
Do you do link building?
Yes — we build quality backlinks from relevant, authoritative sites. We don't use spammy methods, only white-hat techniques.
What do I get in the monthly report?
Target keyword rankings, organic traffic, conversions, new backlinks and recommendations for next month. Full transparency.
How much does ad management cost?
Start — €129/mo (1 channel), Business — €229/mo (Google + Meta), Pro — €379/mo (Google + Meta + Shopping/Catalog). The ad budget is a separate cost — you pay directly to Google/Meta.
Is the ad budget included in the price?
No — the fee is for management only. The ad budget is paid directly to Google or Meta. This way you have full control and transparency over every euro spent.
What is the difference between Google Ads and Facebook ads?
Google Ads targets people actively searching for your product/service — the intent is there. Facebook ads target by interests and demographics — better for brand awareness and remarketing.
When will I see results from advertising?
Google Ads delivers results from day 1 after activation. Optimization and lowering cost per click takes 2–4 weeks.
What is the minimum ad budget?
We recommend a minimum of €150/mo for 1 channel (Start package) and €300/mo for both channels (Business package). Less than that makes optimization very difficult.
Can I stop advertising at any time?
Yes — ads are paused or activated immediately. The management fee is monthly, with no long-term contract.
How much does social media management cost?
We have three packages: Start €199/mo (8 posts, FB+IG), Business €349/mo (16 posts + 8 Stories, community management), Pro €549/mo (20 posts + 12 Stories + 4 Reels, FB+IG+TikTok). No contract.
How many posts do you publish per month?
Depends on the package: Start — 8 posts (2/week), Business — 16 posts (4/week), Pro — 20 posts. All packages include visuals, texts and hashtags.
What are branded Stories?
Stories designed with your colors, logo and fonts — not templated. Included from the Business package (8/mo) and Pro (12/mo). These are NOT animated videos, but static visuals in Stories format.
What do the Reels in the Pro package include?
4 short videos per month (Reels format). We edit from your footage — photos, clips, videos. We don't do filming. You provide the material, we edit and optimize for the algorithm.
Do I approve content before publishing?
Yes — we send the monthly calendar for approval at the beginning of each month. We publish only after your consent.
Which platforms do you manage?
Start and Business: Facebook + Instagram. Pro: Facebook + Instagram + TikTok. Community management is included from the Business package and above.
How much does copywriting cost?
Single article (up to 800 words) — €59. Page text (up to 1,200 words) — €99. Subscription: Start €89/mo (2 articles), Business €159/mo (4 articles), Pro €299/mo (8 articles + social posts).
Are images included?
No — we deliver text only. Images are provided by you or added for an additional fee.
What language do you write content in?
We write in English. All content is written by a real specialist — not auto-generated.
How quickly is the text ready?
Article — 3–5 business days. Page — 5–7 business days. With a subscription, we deliver on a pre-approved editorial plan.
Can I request revisions?
Yes — an article includes 2 revisions, a page — 3 revisions. With a subscription, we make corrections without limit until final approval.
What is an editorial plan?
With a subscription, we prepare a monthly plan with topics, target keywords and publishing schedule. You approve it before we start writing.
How much does monthly maintenance cost?
Maintenance starts from €49/mo (Start package). Includes updates, backups, SSL and monitoring. We also offer Business (€99/mo) and Pro (€199/mo) packages with more hours and services.
How frequent are backups?
We perform daily automatic backups of the site and database. Backups are stored for 30 days.
Can I request changes to the site?
We include up to 1 hour of text and minor changes per month. For larger changes — additional fee by agreement.
Do you maintain sites other than WordPress?
Yes — we maintain all types of sites regardless of platform. Monitoring and SSL are included in every package.
How much does speed optimization cost?
We offer three options: Site Audit for €59 — you get a full report with no obligation. Optimization for €149 for business sites and E-commerce for €299 for online stores.
What results can I expect?
For most sites, loading improves by 50–70%. We show you measured results before and after — with specific numbers, not just words.
How long does optimization take?
Usually 3–5 business days. We start with an audit and send you a report — so you know exactly what will be done before you pay.
Do I need to change my hosting?
Not necessarily. In most cases, optimization solves the problem without changing hosting. If hosting is the real problem — we'll tell you honestly.
Will the site stay fast after optimization?
Yes — we include 30 days of support after every optimization. For long-term monitoring, see our monthly website maintenance plans.
How much does web analytics cost?
Basic package (one-time GA4 + GTM setup) — €149. Audit of existing analytics — €299. Pro subscription with monthly report — €149/mo.
What is the difference between Basic and Audit packages?
Basic is for new sites without analytics — we set everything up from scratch. Audit is for sites with existing GA4 that has irregularities, wrong conversions or incomplete data.
What is Google Tag Manager?
Tag Manager allows easy adding of tracking codes (Facebook Pixel, Google Ads, Hotjar) without touching the site code. We set it up with every package.
Will I be able to read the reports myself?
Yes — we set up a Looker Studio dashboard with key metrics clearly and understandably. Basic and Audit packages include a guide for reading the data.
Are monthly reports included?
Only with the Pro package (€149/mo) — monthly report with traffic, conversions, top pages and recommendations. With one-time setup, reports are read independently.
Does it work for WooCommerce and online stores?
Yes — we set up Enhanced E-commerce tracking in GA4: product views, add to cart, purchases. Included in Audit and Pro packages.
How much does logo design cost?
Contact us for an individual quote. The service includes logo in SVG/PNG/PDF, color palette and typography.
How many logo variants will I receive?
We present 3 different concepts. After choosing a direction — unlimited revisions until your full approval.
What is included in the branding package?
Logo (SVG, PNG, PDF), color palette, typography, brand guide, business cards and social media banners.
Can I use the logo for print?
Yes — we provide files for web (PNG, SVG) and print (PDF with vector format). Full usage rights.
How long does the process take?
Usually 7–14 business days from start to final approval.
How much does digital consulting cost?
One-time consultation — from €99/hr. Package of 3 consultations with audit — from €249. The final price depends on scope.
How does the consultation work?
Online meeting (Google Meet or Zoom), 60–90 minutes. Before it, we audit your current online presence.
What do I get after the consultation?
A written report with findings, recommendations and an action plan with priorities and sample budgets.
Do you do follow-up?
Yes — we include a follow-up consultation after 30 days to review progress.
What are the advantages over a hired marketer?
You get specialized, independent perspective without ongoing costs. Suitable for companies that need strategic advice without a full-time hire.
How much does AI optimization cost?
Three packages: Start €149 (technical optimization + AI structuring), Business €299 (+ SEO optimization + 2 articles/mo), Pro €499 (+ 4 articles + deep optimization + weekly report). No contract.
What is the difference between SEO and AI optimization?
SEO optimizes your site for classic Google results. AI optimization makes your business recognizable by ChatGPT, Gemini and Perplexity — they work with different logic and require a different approach. We recommend combining both.
When will I see results?
AI visibility improves within 4–8 weeks after optimization. We track citations in ChatGPT, Perplexity and Google AI Overview and send you a monthly report.
What are AI articles in Business and Pro packages?
Articles written specifically to be cited by AI systems — clear facts, direct answers to questions, structured for easy understanding. Business: 2/mo, Pro: 4/mo.
Do I need classic SEO first?
AI systems rely on authority built through classic Google presence. Business and Pro packages combine AI optimization + SEO for maximum visibility in both channels.
How much does WordPress plugin development cost?
The price depends entirely on the complexity and scope of the project. Contact us for a free consultation and individual quote.
How long does development take?
Depends on scope — a simple plugin may be ready in 1–2 weeks, a more complex project in 4–8 weeks. We give an accurate estimate after analyzing the specification.
Can I sell the plugin on CodeCanyon?
Yes, we develop plugins prepared for sale — with full documentation, demo, Envato code standards and preparation for the review process.
What happens when WordPress is updated?
We write plugins following WordPress Coding Standards using official APIs. This guarantees maximum compatibility with updates. We also offer support for long-term projects.
Do you support Gutenberg blocks?
Yes, we develop custom Gutenberg blocks with React that integrate perfectly into the WordPress editor and are easy to use for the end user.
How much does a custom WordPress theme cost?
The price depends on scope and design complexity. Contact us for a free consultation — we analyze your needs and prepare an individual quote.
Can I sell the theme on ThemeForest?
Yes, we develop themes prepared for ThemeForest — with Envato code standards, full documentation, demo content and preparation for the review process.
Do you support Gutenberg and Full Site Editing?
Yes, we work with the latest WordPress technologies — Gutenberg blocks, Full Site Editing (FSE), block patterns and block themes. The choice depends on the project.
Do I receive a child theme?
Yes, we deliver a child theme too, so you can make changes without affecting the main theme during updates.
What is the website development timeline?
A landing page is ready in 5–7 business days. A business site takes 10–14 business days. For custom projects timelines are agreed upon.
Can changes be made after the site launches?
Yes. Every package includes a free support period (1–6 months). After it expires you can use our monthly support subscription from €49/mo.
How many revisions are included?
We include up to 2 revision rounds after the design presentation and up to 1 revision round after the final version. Additional revisions are arranged separately.
Do you work with clients outside Bulgaria?
Yes! We work entirely remotely and have clients from across Europe. Communication is by email, phone and video call.
Can I manage the website content myself after delivery?
Yes! WordPress is designed exactly for this — you add text, images and new pages directly from the browser, without technical knowledge. At delivery we do a short video walkthrough to make sure you know how the panel works.
What is the difference between a WordPress site and a custom site?
WordPress sites are built on a ready platform with Elementor — faster, more affordable, easy to manage. Custom sites are developed from scratch with modern technologies — achieving Lighthouse 100, loading under 1 second and AI-Ready. For most businesses WordPress is sufficient. A custom site is for those who prioritize speed and maximum SEO ranking.
Does the price include SEO optimization?
Every site comes with built-in SEO foundation — proper structure, optimized meta tags and fast speed. If you want active growth in Google, we recommend an additional SEO package from €199/mo.
How does the work process go?
After the free consultation we prepare a detailed quote with a fixed price. This is followed by design for approval, development and testing. We deliver the finished site and remain available for questions.
Can I manage the site myself after delivery?
Yes — WordPress sites are easy to manage without technical knowledge. You can add content, edit texts and upload images. For more complex changes you can contact us.
What do I need to submit an inquiry?
Just a brief description of your idea and a service selection. No technical documentation required — after the inquiry we arrange a free consultation to clarify everything.