Web Analytics and Reports
GA4, Google Tag Manager and conversions — set up correctly. See which channels bring clients, which lose visitors and how to optimize your spend.
How we set up web analytics for your business
GA4 and Search Console setup
At StudioMax, we set up a complete analytics infrastructure: GA4, Google Search Console, Google Tag Manager and conversion tracking. Analytics data is the foundation for effective SEO optimization. Tag Manager allows easy adding and managing of tracking codes (Facebook Pixel, Google Ads, Hotjar) without touching the site code. Conversion tracking connects advertising spend with real results: forms, calls, purchases, registrations. We set up a customized dashboard with key metrics for your business — quick overview without noise. With a subscription — monthly report with traffic, conversions, top pages and optimization recommendations.
What web analytics setup includes
- Google Analytics 4 — full setup and configuration
- Google Search Console — connection and monitoring
- Conversion tracking — forms, calls, purchases
- Google Tag Manager for flexible tag management
- Personalized dashboard for quick results overview
- Monthly report with traffic, conversions and recommendations
Who needs web analytics
New sites
›You launched a site but don't know where visitors come from or what they do. We set up tracking from the start — so you make decisions based on data, not feelings.
Advertisers
»You spend on Google Ads or Facebook but don't know which campaigns bring real clients. Precise tracking shows you which euro works and stops wasting budget.
Online stores
★You want to know exactly which ad channel led to each sale. Proper analytics is the foundation of every decision to scale the store — stop guessing, start growing.
How we set up analytics for your site
Planning
01We review current analytics (if any) and identify gaps. We define the goals, events and conversions that need to be tracked.
Setup
02We install Google Analytics 4 and Google Tag Manager. We configure events, conversions, audiences and custom dimensions for full visibility.
Integrations
03We connect Google Search Console. If needed, we add a heatmap tool to visualize visitor behavior.
Training
04We build a personalized dashboard with key metrics for your business. We show you how to read the data and make informed decisions.
Pricing for Web Analytics and Reports
Basic
One-time analytics setup.
- GA4 setup
- Google Tag Manager
- Search Console connection
- 1 conversion tracked
Audit
Review of existing analytics.
- Existing analytics review
- Find and fix tracking errors
- Report with recommendations
- Looker Studio dashboard
Pro
Monthly monitoring and reporting.
- Monthly report + monitoring
- Custom Looker Studio dashboard
- Facebook Pixel + Google Ads connection
- Optimization recommendations
All prices exclude VAT.
Detailed description of what is included
Detailed explanation of every included service in Web Analytics and Reports
Google Analytics 4
Full setup and configuration of GA4 — cross-device tracking, user segments and machine learning predictions for behavior.
Search Console
We connect and configure Google Search Console. You see which queries bring traffic, positions, CTR and technical indexing errors.
Conversion Tracking
We track every conversion — completed form, call, purchase, registration. We connect advertising spend with real results.
Google Tag Manager
Manage all tracking codes from one place — Facebook Pixel, Google Ads, Hotjar — without touching the site code.
Personalized dashboard
Looker Studio dashboard with key business metrics — traffic, conversions, top pages and ad results in one place.
Monthly report
With a subscription — monthly report with traffic by channel, conversions, top pages and optimization recommendations. Data + actions, not just numbers.
Questions about Web Analytics and Reports
How much does web analytics cost?
Basic package (one-time GA4 + GTM setup) — €149. Audit of existing analytics — €299. Pro subscription with monthly report — €149/mo.
What is the difference between Basic and Audit packages?
Basic is for new sites without analytics — we set everything up from scratch. Audit is for sites with existing GA4 that has irregularities, wrong conversions or incomplete data.
What is Google Tag Manager?
Tag Manager allows easy adding of tracking codes (Facebook Pixel, Google Ads, Hotjar) without touching the site code. We set it up with every package.
Will I be able to read the reports myself?
Yes — we set up a Looker Studio dashboard with key metrics clearly and understandably. Basic and Audit packages include a guide for reading the data.
Are monthly reports included?
Only with the Pro package (€149/mo) — monthly report with traffic, conversions, top pages and recommendations. With one-time setup, reports are read independently.
Does it work for WooCommerce and online stores?
Yes — we set up Enhanced E-commerce tracking in GA4: product views, add to cart, purchases. Included in Audit and Pro packages.
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